http://www.trademarkseo.com/learning.html Articles by Search Engine Marketing expert Paul Bruemmer Thu, 28 Apr 2005 00:00:00 GMT Fri, 12 Aug 2005 00:00:00 GMT http://blogs.law.harvard.edu/tech/rss info@trademarkseo.com (Paul J. Bruemmer) webmaster@trademarkseo.com (Paul J. Bruemmer) en-us http://www.trademarkseo.com/images/rss.gif http://www.trademarkseo.com 90 36 http://www.trademarkseo.com/articles/Selecting%20ReputableSEO.html When you blend Paid Search and Organic Search Optimization you can finally have your cake and eat it too. The two tend to compliment each other. info@trademarkseo.com (Paul J. Bruemmer) Tue, 23 Nov 2004 00:00:00 GMT http://www.trademarkseo.com/articles/InvisibleWebsites.html It appears the Internet search engine Google continues to improve its relationships and provide a clearer picture of what's out there. info@trademarkseo.com (Paul J. Bruemmer) Tue, 30 Nov 2004 00:00:00 GMT http://www.trademarkseo.com/articles/ResearchingCompetition.html It is obviously very important to discover everything you can about your competitors so you can crush the competition when it comes to search results. info@trademarkseo.com (Paul J. Bruemmer) Tue, 7 Dec 2004 00:00:00 GMT http://www.trademarkseo.com/articles/bmcd-SEO.html Knowing who is using your trademark in keyword search advertising or in the body text of their web site has a directly positive effect on managing your brand, your trademark, and your reputation. info@trademarkseo.com (Paul J. Bruemmer) Tue, 14 Dec 2004 00:00:00 GMT http://www.trademarkseo.com/articles/DoYouStillNeedMETATags.html Years ago, meta tags were the magic bullet for achieving high search engine rankings. Today, most meta tags are not as powerful as they once were. info@trademarkseo.com (Paul J. Bruemmer) Tue, 12 Apr 2005 00:00:00 GMT http://www.trademarkseo.com/articles/LocalFirms.html Local and regional businesses like restaurants, destination casinos, and golf courses can expand market share and strengthen their brand by investing in organic search engine optimization. info@trademarkseo.com (Paul J. Bruemmer) Wed, 20 Apr 2005 00:00:00 GMT http://www.trademarkseo.com/articles/TheImportanceofanSEOSiteReview.html All search engine spiders must first be able to digest your content before they can post your high-ranking results. Find out what to look for and bridge the gap between design and search. info@trademarkseo.com (Paul J. Bruemmer) Tue, 3 May 2005 00:00:00 GMT http://www.trademarkseo.com/articles/BudgetingtoImproveWebConversions.html Six out of seven sales resulting from search engines originate in organic search listings. Read on to learn how to find the funds for organic SEO. info@trademarkseo.com (Paul J. Bruemmer) Tue, 10 May 2005 00:00:00 GMT http://www.trademarkseo.com/articles/WillCorporateAmericaDiscoverOrganicSEO.html Your average business Web site has come a long way since its brochure days. Savvy businesspeople have learned a lot about Web site design and usability, especially the importance of designing and testing landing pages to increase conversions. But has corporate America discovered the importance and effectiveness of organic search engine optimization? info@trademarkseo.com (Paul J. Bruemmer) Tue, 17 May 2005 00:00:00 GMT http://www.trademarkseo.com/articles/localsearch.html Newspapers and offline yellow page directories have traditionally been the mainstay of local advertising. That might be about to change as local search becomes the latest business opportunity to be exploited online. info@trademarkseo.com (Paul J. Bruemmer) Tue, 6 June 2005 00:00:00 GMT http://www.trademarkseo.com/articles/harness-rss.html As RSS gains wider acceptance, it will impact the way companies communicate online and the way users get information. RSS not only provides benefits for publishers and users, it also enhances Search Engine Marketing programs. info@trademarkseo.com (Paul J. Bruemmer) Tue, 21 June 2005 00:00:00 GMT http://www.trademarkseo.com/articles/IQIL.html Inbound links may increase your site's popularity among web surfers as well as search engines. But how do you get them? Paul Bruemmer gives some advice. info@trademarkseo.com (Paul J. Bruemmer) Tue, 21 June 2005 00:00:00 GMT http://www.trademarkseo.com/articles/DoesSEMInc-1.html The fastest way to research and compare products and pricing is on the web. However, it's important to note that B2B transactions differ from consumer transactions when planning your marketing strategy. info@trademarkseo.com (Paul J. Bruemmer) Tue, 22 June 2005 00:00:00 GMT http://www.trademarkseo.com/articles/DoesSEMInc-2.html It’s time to explore the return on investment (ROI), as well as the effectiveness and flexibility of search engine marketing, focusing on organic site optimization. info@trademarkseo.com (Paul J. Bruemmer) Tue, 29 June 2005 00:00:00 GMT http://www.trademarkseo.com/articles/PPC-SSLB.html Pay-per-call is good news for America’s small to medium sized businesses, especially those without websites. It can also be used to good advantage by firms with complex products and services that require a personal or “high-touch” sales approach to close the deal. info@trademarkseo.com (Paul J. Bruemmer) Tue, 22 July 2005 00:00:00 GMT http://www.trademarkseo.com/articles/valuecompintel.html SEO competitor intelligence helps you gain better search engine visibility than your competitors.Protect your brand and gain visibility in major search engines with search engine optimization. info@trademarkseo.com (Paul J. Bruemmer) Tue, 26 Jul 2005 00:00:00 GMT http://www.trademarkseo.com/articles/doitserps.html Get the most branding from your search bucks by coordinating critical ad elements throughout the campaign. Tips on measuring the effectiveness of your SEM branding campaign. info@trademarkseo.com (Paul J. Bruemmer) Sun, 28 Jul 2005 00:00:00 GMT http://www.trademarkseo.com/articles/hiddenvalueSEO.html It’s taken a while for search marketers to recognize the branding effect of search listings through exposure on the results pages. Even the unclicked listings have value and result in latent sales, boosting your marketing power. info@trademarkseo.com (Paul J. Bruemmer) Tue, 2 Aug 2005 00:00:00 GMT